Share your Research
How do you capture people’s attention when you would like to communicate your specialist knowledge to others? And how do you tell a simple story about a very complex topic – without compromising the professional and scientific standards? That is what this book is about. At ScienceNordic we write news stories about research and science. We use the journalistic toolbox in combination with communications tools in order to tell research stories that are clicked on and read. At the same time it is very important to us that there is a solid scientific backing for the stories we publish. This recipe has been very successful, and day-by-day our readership grows along with the number of researchers who are happy to appear in our articles. In this book we share this recipe with you, the researchers and professionals who will let your knowledge roam free among other people who might use it to make the world a better place.